Supporting a Refinancing in Value Fashion Retail

Our client, a private-equity-owned European value fashion retailer, was grappling with operational and financial challenges due to management changes and the impact of the Covid crisis. To clear the way for liquidity, the company embarked on a crucial refinancing journey. They decided to outsource their debt IR function to help them streamline internal communications and manage stakeholder interactions during this critical period.

We stepped in as the guiding light – shaping communication strategies to address queries from the investor and analyst community during the refinancing transaction and offering editorial support in preparing earnings materials and data room documentation. Acting as a central hub, we coordinated everything from stakeholder engagement (with banks, investors, analysts, rating agencies, debt media and private equity shareholders) to database management and logistical planning for investor events.

Our expertise around the dos and don’ts of these types of deals was invaluable to the success of the refinancing. We carefully managed the information flow toward detractors and supporters, and our smooth and highly responsive internal process was vital to managing the communication demands of such a project. Impartiality and a focus on supporting our client while balancing the interests of all stakeholders were key to our approach.